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Trade and Industry Department The Government of the Hong Kong Special Administrative Region
Brand Hong Kong - Asia world city

Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)

To help Hong Kong enterprises capture the opportunities arising from the National 12th Five-Year Plan, the Hong Kong Special Administrative Region Government set up a "Dedicated Fund on Branding, Upgrading and Domestic Sales" (the BUD Fund) of $1 billion in June 2012. The Fund aims to provide funding support to assist Hong Kong enterprises in exploring and developing the Mainland market through developing brands, upgrading and restructuring operations, and promoting domestic sales in the Mainland.

To strengthen the support to enterprises in exploring new markets and new business opportunities, the Trade and Industry Department rolled out enhancement measures to the BUD Fund on 1 August 2018, including launching of the ASEAN Programme to provide funding support to individual non-listed Hong Kong enterprises to undertake projects for enhancing their competitiveness and furthering business development in the ASEAN* markets. Besides, the cumulative funding ceiling for individual enterprises under the Mainland Programme of the BUD Fund has doubled. A summary of the enhancement measures is at table below.

  Before enhancement After enhancement
Geographical scope Mainland Mainland and ASEAN
Cumulative funding ceiling per enterprise $500,000 $1,000,000 each for the Mainland programme and the ASEAN Programme
Maximum number of approved projects 3 10 each for the Mainland programme and the ASEAN Programme

For details of the BUD Fund, please visit the website (https://www.bud.hkpc.org/en).

* ASEAN comprises Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.