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Trade and Industry Department The Government of the Hong Kong Special Administrative Region
Brand Hong Kong - Asia world city

Press Release

Seminar series on "InnoTech for Branding - From Surviving to Growing"
Friday, December 1, 2017

The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series entitled "InnoTech for Branding - From Surviving to Growing" on December 7 and 8 (Thursday and Friday). Various branding experts and representatives of renowned brands will come together to share their views on how innovative technologies and digital marketing solutions can help small and medium enterprises (SMEs) upgrade business and develop their brands under the new era.

The seminar series will consist of four sessions. Details are as follows:

1. Do You Truly Understand Online Marketing?

Date: December 7 (Thursday)

Time: 11.05am - 12.15pm

Speakers: Founder, Gimmick Box Limited
Mr Rono Kwong

CEO, Key Winner International Limited
Mr Clement So

Co-founder, ConnectAR
Mr Leo Lau

2. Branding with Virtual Reality

Date: December 7 (Thursday)

Time: 2.35pm - 3.45pm

Speakers: Founder and CEO, JetOne Motion
Mr Peter Yu

Director of Centaline Data Technology Limited
Mr Alex Shih

3. Improving Business Image Through Business Efficiency

Date: December 8 (Friday)

Time: 11.35am - 12.45pm

Speakers: Manager (Innovation and Technology Fund), Innovation and Technology Commission
Miss Susan Tsang

Head of Enterprise Information Management,
Computer and Technologies Software (Hong Kong) Limited
Mr Tommy Choi

Senior Operations Manager, WobbleWorks (HK) Limited
Mr Mark Tse

4. Big Data, Big Opportunities

Date: December 8 (Friday)

Time: 2.35pm - 3.45pm

Speakers: Venture Partner, Sequoia Capital China
Mr Herbert Chia

Head of Business Development and Strategy Partnership,
iClick Interactive Asia Limited
Mr Kim Mak

The seminar series is one of the highlight events of SmartBiz Expo 2017, which aims to provide a one-stop platform showcasing the latest business innovation plans, applied technologies and operational support. The seminars are tailored for enterprises - especially SMEs - to explore trends in business upgrading through innovation, enhanced productivity and competitiveness, as well as how to grasp market opportunities. The seminars will be held at Hall 1B, Hong Kong Convention and Exhibition Centre and conducted in Cantonese. Admission is free.

Interested parties are invited to register with the HKTDC (Tel: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/smartbizexpo) for details and online registration.

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