Press Release

Seminar series on "Branding: Embracing the E-tailing Era"
Tuesday, November 24, 2015

The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series entitled "Branding: Embracing the E-tailing Era" on December 3 and 4 (Thursday and Friday). Various branding experts and representatives of renowned e-tailers and operators will come together to share their views on how small and medium enterprises (SMEs) could form branding strategies and develop new markets with cross-border e-tailing and online shops.

The seminar series will consist of four sessions.

Details are as follows:

1. E-tailing from Zero to Hero

Date: December 3 (Thursday)

Time: 11am - 12.15pm

Speakers: Mr Franc Renzi
                 Chief Operating Officer
                 eCargo Enterprise Limited

                 Mr Victor Chong
                 Director of Business Development
                 Strategic Venture Ltd

2. The New Opportunities of Cross-border E-commerce in China

Date: December 3 (Thursday)

Time: 2 - 3.15pm

Speakers: Mr Kevin Deng
                 Deputy General Manager
                 Hongkong Suning Commerce Co, Limited

                 Mr Rex Cheuk
                 Head of Tmall Global - HK & Macau
                 Tmall Global

3. E-tailing: The Fast Track to Enter Overseas Market

Date: December 4 (Friday)

Time: 11am - 12.15pm

Speakers: Mr Aimone Ripa di Meana
                 CEO, Crossborder, Lazada Hong Kong

                 Ms Natalia Kojoukhova
                 Director of Buying and Marketplace
                 ZALORA Hong Kong

4. Do Your Targeted Customers Know Your Online Shop?

Date: December 4 (Friday)

Time: 2 - 3.15pm

Speakers: Mr Louis Li
                 Director JD Worldwide (Hong Kong), JD.com

                 Mr Jeffrey Chu
                 Director and Founder, You Find Ltd

                 Mr Edward Chu
                 Chief Executive Officer
                 O2S Marketing Ltd

The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs, and help SMEs explore market opportunities.

The seminars will be held at Seminar Room D, Hall 1, Hong Kong Convention and Exhibition Centre and conducted in Cantonese, English and/or Putonghua (with simultaneous English and/or Putonghua interpretation). Admission is free.

Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.

Ends