Press Release

Seminar for SMEs on "Branding Strategy in the Era of Mobile Networking"
Tuesday, October 13, 2015

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar entitled "Branding Strategy in the Era of Mobile Networking" on October 29 (Thursday). The seminar will explore brand management in the era of mobile networking. Seminar speakers will also share their experience in the areas of cross-border e-commerce, brand protection issues in respect of online transaction, and the streamlining of application procedures under the "Dedicated Fund on Branding, Upgrading and Domestic Sales".

The speakers will include Assistant Professor of Department of Marketing of Hang Seng Management College, Dr Susanna Kwok; Director of Saint's Alp Unions Limited, Mr Kelvin Ho; Senior Manager of the Hong Kong Productivity Council, Mr Sam Lee; Senior Associate of P C Woo and Co, Dr Lewis Luk; and Strategic Consultant and Founder of Source Network Media Group Limited, Mr Chois Choi.

The seminar will be held at 2.30pm in the Lecture Theatre, G/F, Hong Kong Central Library, 66 Causeway Road, Causeway Bay (MTR Tin Hau station, exit B). The seminar will be conducted in Cantonese. Admission is free.

Those interested are invited to register with SUCCESS by October 27 (Tuesday). Please visit the SUCCESS website (www.success.tid.gov.hk/tid/eng/activity/activity.jsp) for details of the seminar and online registration. Registration forms can also be downloaded from the SUCCESS website. Please send completed registration forms to SUCCESS by fax (2391 7375). Due to the venue's limited seating capacity, seats will be allocated on a first-come, first-served basis.

For enquiries, please call 3403 6111.