Press Release

Branding to Win Seminar: At the Dawn of "Internet+" Era
Tuesday, August 18, 2015

The Trade and Industry Department (TID), the Hong Kong Brand Development Council (BDC), the Chinese Manufacturers' Association of Hong Kong (CMA) and the Hong Kong Trade Development Council will jointly hold the "Branding to Win Seminar: At the Dawn of 'Internet+' Era" on August 26 (Wednesday). Guest speakers will explore online sales and marketing strategies from different angles and share their business experience.

Guest speakers at the seminar will include Associate Dean of the College of Business, City University of Hong Kong, Professor Dou Wenyu; the Principal of KPMG, China Tax, Mr Daniel Hui; Founder Chairman of Hong Kong General Chamber of Cross-border E-commerce, Mr Daniel Chan; and the Chairman of Pompei Holdings Ltd, Dr Vincent Wong.

The seminar, to be conducted in Cantonese and Putonghua, will be held from 3pm to 5.30pm in rooms S224 and S225 at the Hong Kong Convention and Exhibition Centre, Wan Chai. Admission is free. Participants will also receive a complimentary book newly released by BDC, titled "Hong Kong Brands: New•Classic". Seats will be allocated on a first-come, first-served basis.

Online registration is available via the CMA website (event.cma.org.hk/registrations/register/396), and registration forms can be downloaded from TID's Brand Development and Promotion website (www.branding.tid.gov.hk/english/whatsnew/bulletin_board/index.html).

For enquiries, please call 2542 8635.