Press Release
TID to hold seminars on "New Trends of Distribution Channels in the Digital Era"
Tuesday, November 25, 2014
The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series entitled "New Trends of Distribution Channels in the Digital Era" on December 4 and 5 (Thursday and Friday). Various branding experts and representatives of renowned brands will come together to share their views on how SMEs can create branding strategies and develop new markets with different distribution channels in the current digital era.
The seminar series will consist of four sessions. Details are as follows:
1. Branding Strategies in the Digital Era
The seminar series will consist of four sessions. Details are as follows:
1. Branding Strategies in the Digital Era
| Date: |
December 4 (Thursday) |
| Time: |
10.30-11.45am |
| Speakers: |
Ms Viveca Chan
Chairman and Chief Executive Officer
WE Marketing Group
Ms Leung Kong-lan Chief Executive Officer Hong Kong Wing On Travel Service Ltd |
2. Unlock the Potential of TV Shopping
| Date: |
December 4 (Thursday) |
| Time: |
2-3.15pm |
| Speakers: |
Mr Benjamin Lee Founder of Shanghai Elegance Co. Ltd Mr Atsushi Shinohara Representative Director and President Jupiter Shop Channel Co., Ltd Mr Xu Liang Kevin General Manager of Station 68 Limited |
3. Catch the Online Shopping Express - Self-built Online Shop vs Third-party Platform
| Date: |
December 5 (Friday) |
| Time: |
10.30-11.45am |
| Speakers: |
Mr Bobby Liu Chun-wai General Manager Mainland China Management Centre and Group e-Business Chow Tai Fook Jewellery Group Ms Sally Pan Senior Manager of JD.COM Beijing Jing Dong Century Trading Co., Ltd Ms Gina San Assistant General Manager Marketing Division Hong Kong Export Credit Insurance Corporation Mr Wong Ka-wo Simon Chairman of Kampery Group |
4. Latest Development of Traditional Distribution Channels
| Date: |
December 5 (Friday) |
| Time: |
2-3.15pm |
| Speakers: |
Mr Chen Xiaodong Chief Executive Officer of Intime Group Mr Tony Chin Deputy Chief Merchandising Officer Hong Kong Suning Commerce Co., Ltd Mr Luke Lu Chief Executive Officer Shanghai UniBiz InfoTech Co. Ltd Mr William Wong Founding Executive Vice Chairman Federation of Hong Kong Brands |
| Moderator: |
Mr Kevin Chan Senior Product Promotion Manager of HKTDC |
The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs, and help SMEs explore market opportunities. Seminars will be held in Seminar Room E, Hall 1, Hong Kong Convention and Exhibition Centre conducted in Cantonese, English, Japanese and/or Putonghua (with simultaneous English and/or Putonghua interpretation). Admission is free.
Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.
Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.
Ends