Press Release

Seminar for SMEs entitled "Brand Building Through Co-marketing: A Win-Win Solution for SMEs" Monday, October 10, 2011

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar entitled "Brand Building Through Co-marketing: A Win-Win Solution for SMEs" on October 26 (Wednesday). The seminar will explore how enterprises can add value to their brands and develop their market by leveraging the synergy effect of co-marketing.

Speakers will include the Managing Director of Chungweiming Knitting Factory Limited and Chairman of Hong Kong Apparel Society Limited, Mr Felix Chung; the Deputy Chairman and CEO of Glory Mark Hi-Tech (Holdings) Limited and President of the Hong Kong Auto Parts Industry Association, Dr Wong Chun; the Founder of HosannArt Creative Company Limited, Mr Ken Choi; and the Managing Director of Arredamenti Company Limited, Ms Jane Tong. The guest speakers will share their insights and experience on brand building and co-marketing.

The seminar will be held at 2.30pm in the Lecture Theatre, G/F, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (MTR Tin Hau station, exit B). The seminar will be conducted in Cantonese. Admission is free.

Those interested are invited to register with SUCCESS by October 24 (Monday). Please visit the SUCCESS website (www.success.tid.gov.hk) for details of the seminar and online registration. Registration forms can also be downloaded from the SUCCESS website. Please send completed registration forms to SUCCESS by fax (2375 7105). Due to limited seating capacity at the venue, seats will be allocated on a first-come, first-served basis.

For enquiries, please call 3403 6111.

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