Press Release

"Branding to Win" Seminar: The Rise of Emerging Brands
Thursday, April 7, 2011

The "Branding to Win" Seminar: The Rise of Emerging Brands, will be held on April 19 (Tuesday). Experts and brand players will analyse the development strategies of emerging brands from different perspectives, including sales promotion, marketing strategies and practical experiences, so as to enrich Hong Kong enterprises' understanding of the essential elements of successful emerging brands. 

The seminar is jointly organised by the Trade and Industry Department, the Hong Kong Brand Development Council (HKBDC), the Chinese Manufacturers' Association of Hong Kong and the Hong Kong Trade Development Council (HKTDC). Guest speakers include Professor Leo Sin from the Department of Marketing of the Chinese University of Hong Kong; Vice Chairman of HKBDC and brand founder of "Dai Pai Dong" and "Greendotdot", Mr Simon Wong; Deputy Chief Economist of HKTDC, Ms Pansy Yau; and Creative Director of Chocolate Rain Design, Ms Prudence Mak. 

The seminar, conducted in Cantonese, will be held from 2.30pm to 5.15pm in Rooms S226 and S227 of the Hong Kong Convention and Exhibition Centre. Admission is free and seats will be allocated on a first come, first served basis. 

Registration form (Chinese only) can be downloaded from the HKBDC website www.hkbrand.org/files/fckfiles/file/leaflet(CMABDC)2.pdf . Interested parties should fax completed form to HKBDC (fax: 3421 1092/2815 4836) for registration. 

For enquiries, please call 2542 8635.

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