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Trade and Industry Department The Government of the Hong Kong Special Administrative Region
Brand Hong Kong - Asia world city

Press Release

Seminar for SMEs on "The Keys to Successful Web Marketing"
Tuesday, February 8, 2011

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar on February 28 (Monday) entitled "The Keys to Successful Web Marketing" to introduce key aspects of web marketing for small and medium enterprises (SMEs), such as promotional emails, search engines and social media.

Speakers include General Manager of Radica Systems Limited, Ms Winkie Shuen; Marketing Manager of Search Marketing of Yahoo! Hong Kong Limited, Ms Winnie Ho; Vice Chairman of Hong Kong Association of Interactive Marketing and Business Development Director of CMRS Digital Solutions Limited, Mr Ralph Szeto; and CEO of K-Matrix Digital Intelligence Limited, Mr Edmund Lee. The guest speakers will share some smart tips for web marketing and explore how SMEs can refine their marketing strategies with web intelligence. 

The seminar will be held at 2.30pm in the Lecture Theatre, ground floor, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (MTR Tin Hau Station, exit B). It will be conducted in Cantonese. Admission is free.

Interested parties are welcome to register with SUCCESS by February 24 (Thursday). Please visit the SUCCESS website (www.success.tid.gov.hk) for details of the seminar and online registration. Registration forms can also be downloaded from the SUCCESS website. Please fax completed registration forms to SUCCESS (2375 7105). Seats will be allocated on a first-come, first-served basis.

For enquiries, please call 3403 6111.

Ends