Press Release

Seminar for SMEs on "Brand Building and Domestic Sales Development"
Wednesday, September 29, 2010

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department (TID) will hold a seminar on October 20 (Wednesday) entitled "Brand Building and Domestic Sales Development". The seminar will explore brand building and the strategies for accessing the Mainland market. 

Speakers include Managing Director of Delicron (H.K.) Ltd., Dr Edward Lam Kwok-hung; Deputy Chairman of the Federation of Hong Kong Industries, Executive Director of Techtronic Industries Co. Ltd. and Chairman of Hong Kong Q-Mark Council, Dr Roy Chung; Executive Director of Hung Fook Tong Holdings Ltd., Dr Ricky Szeto; and Director of Yip Design Ltd., Mr Alan Yip. Professor of Department of Marketing and Director of Master of Science Programme in Marketing of the Chinese University of Hong Kong, Prof. Leo Sin Yat-ming, and Deputy Chairman of the International Institute of Management, Prof. Alfred S. P. Ho will act as moderators. The guest speakers will share their practical experience and insights on brand building and developing the domestic sales market of the Mainland.

The seminar will be held at 2.30pm in the Lecture Theatre, ground floor, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (MTR Tin Hau station, exit B). It will be conducted in Cantonese. Admission is free.

Interested parties are welcome to register with SUCCESS by October 18 (Monday). Please visit the SUCCESS website (www.success.tid.gov.hk) for details of the seminar and for online registration. Registration forms can also be downloaded from the SUCCESS website. Please fax completed registration forms to SUCCESS (2375 7105). Seats will be allocated on a first-come, first-served basis.

For enquiries, please call 3403 6111.

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