Press Release

Seminar for SMEs on "Brand Building and Domestic Sales Development"
Tuesday, October 6, 2009

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar on October 29 (Thursday) entitled "Brand Building and Domestic Sales Development". The seminar will introduce smart tips for successful brand building and developing domestic sales in the Pearl River Delta (PRD) region. 

Speakers include Director of the Centre of Studies for Hong Kong, Macau and the Pearl River Delta, Sun Yat Sen University, Prof Chen Guanghan; Professor of Department of Marketing of The Chinese University of Hong Kong, Prof Leo Yat-ming Sin; Managing Director of German Pool (Hong Kong) Ltd, Dr Edward K M Chan; and Chairman and General Manager of Wong Chun Loong Traditional Chinese Herbal Tea Co Ltd, Mr Ken F K Wong. They will talk about branding strategies and share on their practical experience in the building of successful brands on the Mainland.

The seminar will be held on October 29 at 2.30pm in the Lecture Theatre, ground floor, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (MTR Tin Hau station, exit B). It will be conducted in Cantonese. Admission is free.

Interested parties are welcome to register with SUCCESS by October 27 (Tuesday). Please visit the SUCCESS website (www.success.tid.gov.hk) for details of the seminar and for on-line registration. Registration forms can also be downloaded from the SUCCESS website. Please fax completed registration forms to SUCCESS (2375 7105). Seats will be allocated on a first-come, first-served basis.

For enquiries, please call 3403 6111.

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