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Trade and Industry Department The Government of the Hong Kong Special Administrative Region
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Seminar for SMEs on re-branding
Tuesday, June 17, 2003

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department, and the SME Centre of the Hong Kong Productivity Council, will jointly organise a seminar on re-branding on July 10.Interested parties are welcome to attend.

The seminar will be held from 2.30 to 5 pm at the Lecture Theatre, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (Tin Hau MTR Station Exit B).

It is the second part of a series of seminars on "Innovation & Value Added". The seminar aims to promote SMEs' awareness on brand building, as well as introducing ways and means for SMEs to re-build and re-market their existing brands.

Representatives from prominent enterprises will share with the audience their experience in brand re-building and their strategies in market re-positioning and promotion. Speakers include Ms Candy Tam, General Manager, The-red-room; Mr Raymond Chui, Deputy Chief Executive Officer, U-Right International Holdings Limited (U-Right); and Mr Anthony Ngai, Customer Service, Retail Product and Training Manager, Seven Sea Chemicals (Holdings) Limited (Sea Horse & HECOM).

Mr John Wong, Chief Intellectual Property Examiner, Intellectual Property Department will explain how to protect the brands/trademarks from infringement of intellectual property rights.

The seminar will be conducted in Cantonese.Admission is free of charge. Interested parties are requested to register with the Trade and Industry Department by July 8. For enquiries, please call 3403 6111. Details of the seminar can be found at the Virtual SME Information Centre at http://www.success.tid.gov.hk.

Besides, The-red-room will offer free logo/trademark design advice to two SMEs joining the seminar. Interested SMEs should furnish their company name, nature of industry/business, present logo/trademark, number of employees in Hong Kong, details of products/services provided, type of customers, expectation of new logo/trademark, and future company direction to SUCCESS by fax at 2375 7105 or by e-mail via smeact@tid.gov.hk by June 24, 2003. Two shortlisted participants will be chosen by the organiser.

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