Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)

The Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund) provides funding support to non-listed Hong Kong enterprises in developing their businesses in the Chinese Mainland and other markets with which Hong Kong has signed Free Trade Agreements (FTAs) and/or Investment Promotion and Protection Agreements (IPPAs)Note, through developing brands, upgrading and restructuring operations, and promoting sales. The cumulative funding ceiling per enterprise under the BUD Fund is HK$7 million.

There are three types of applications under the BUD Fund:

  • General applications: the major type of applications which covers an array of fundable measures with a funding ceiling of HK$800,000 per application;

  • “Easy BUD”: involves designated measures with a funding ceiling of HK$100,000 per application. Its processing time is 30 working days as compared to the 60-working-day performance pledge for other BUD Fund applications;

  • “E-commerce Easy”: assists enterprises in developing the Chinese Mainland and ASEAN markets through electronic commerce (e-commerce) business. The funding ceiling per application is $800,000 and the cumulative funding ceiling per enterprise is $1 million (counted towards the $7 million funding ceiling under the BUD Fund).

The Government has announced the implementation of new measures under the BUD Fund. These measures would apply with respect to the applications received from 14 March 2025 onwards. Please press here for the announcement.

For details, please visit the BUD Fund website.

Note:
The geographical coverage of the BUD Fund includes 40 economies, namely, the Chinese Mainland, ten member states of the Association of Southeast Asian Nations (ASEAN) (comprising Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam), Australia, Chile, the four member states of the European Free Trade Association (i.e. Iceland, Liechtenstein, Norway and Switzerland), Georgia, Macao, New Zealand, Japan, Korea, Austria, Belgo-Luxembourg Economic Union, Canada, Denmark, Finland, France, Germany, Italy, Mexico, the Netherlands, Sweden, the United Kingdom, Kuwait, the United Arab Emirates, Türkiye, Bahrain and Peru.
2025-11-12
39030
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