The Trade and Industry Department's Support and Consultation Centre for SMEs (SUCCESS) and Hong Kong Business Intermediary Co. Ltd. (HKBI) will hold a joint seminar on licensing.

Interested parties are welcome to attend the seminar on April 29 (Thursday) from 2.30 pm to 5 pm at the Lecture Theatre, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (Tin Hau MTR Station Exit B).

Speakers will explain what licensing is and provide tips on how to choose suitable brandname for licensing. Other topics to be examined include legal issues in licensing and brandname protection, and effective marketing strategies in promoting a character or brandname. Besides, successful licensor and licensee will share their experiences in running a business.

Speakers will be Ms Wennie Wong, International Brand Director, HKBI; Mr Tony Chak, Senior Manager-Business Development, Daynice International Limited (Licensor of "Pork Chop & Friends"); Mr Samuel Fung, Managing Director, Artech (Licensee of "Disney Princess" and "Harry Potter"); Mr. William Lam, Senior Partner, Hui & Lam Solicitors; and Ms Amy Lee, Managing Director, AQ Communications Ltd.

The seminar will be conducted in Cantonese. Admission is free. Interested parties are requested to register with the Trade and Industry Department as seats will be allocated on a first-come-first-served basis. For enquiries, please call 3403 6111. Details of the seminar can be found at the Virtual SME Information Centre at www.success.tid.gov.hk.

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