Press Releases

Seminar for SMEs on design and brand building
Tuesday, February 18, 2003

The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department, and the SME Centre of the Hong Kong Productivity Council, will jointly organise a series of seminars from March to July to promote SMEs' awareness on the importance of product design and packaging, and brand-building.  The first seminar, entitled "Let's Start from Design", will be held on March 6.  Interested parties are welcome to attend.

The seminar will be held from 2:30 pm to 5:00 pm at the Lecture Theatre, Hong Kong Central Library, 66 Causeway Road, Causeway Bay, Hong Kong (Tin Hau MTR Station Exit B). 

Leading designers and consultants in the local design industry will be invited to speak on the importance of product design and packaging in enhancing product values and building product/corporate identities, and provide advice on how to solicit services from designers.  Speakers include Mr Freeman Lau, Secretary General, Hong Kong Federation of Design Associations; Mr Christopher Chow, Chief Executive, Hong Kong Design Centre; and Mr Cary Wong, Senior Designer, Design-Innovation (HK) Ltd.

The seminar has also invited Ms Salina Pao, Marketing Director, Watson's Water; and Mr Simon Leung, Senior Manager, Business Development, Group Sense Limited (Instant-Dict) to share with audiences how their companies thrive on creativity in product development and brand building.

The seminar will be conducted in Cantonese.  Admission is free of charge.  Interested parties are requested to register with the Trade and Industry Department by March 4.  For enquiries, please call 3403 6111.  Details of the seminar can be found at the Virtual SME Information Centre at http://www.success.tid.gov.hk.

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