Press Releases

Seminar for SMEs on brand building
Tuesday, April 23, 2002

Small and Medium Enterprises (SMEs) operators who wish to know more about brand building are invited to attend a seminar on 7 May. The seminar is jointly organised by the Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department (TID), and the Hong Kong Productivity Council's SME Centre.

The seminar will be from 2.30 pm to 5 pm. The venue is the Exhibition Hall, 4/F, HKPC Building, 78 Tat Chee Avenue, Kowloon (MTR Kowloon Tong Station Exit C1).

The seminar aims to help SMEs understand the importance of brand and image building in enhancing competitiveness, introduce to them strategies for developing brand names, and provide an opportunity for them to learn from those who are successful in this aspect.

At the seminar, Mr Simon Wong, Group Chairman and Managing Director of Kampery Development Ltd., and Mr Boby Chan, Chairman and Managing Director of Moiselle International Holdings Limited, will share with audiences their experience in brand building. Mr Sherman Lam, Chairman of the Hong Kong Institute of Marketing, will speak on the importance of brand building for SMEs. Miss Fonnie Ip, Brand Consultant of Landor Associate, will provide advice on image re-engineering. Mr John Wong, Chief Intellectual Property Examiner of the Intellectual Property Department, will explain the procedures for trademark registration.

The seminar will be conducted in Cantonese. Admission is free of charge. Interested parties are requested to register with the Trade and Industry Department. For enquiry, please contact the SME Office of the Trade and Industry Department at 2398 5596 or 2398 5736. Details of the seminar can also be found at the Virtual SME Information Centre at http://www.sme.gcn.gov.hk.

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